As soon as B-Com reached for it I thought "Oh God. This is not going to be good." You know what? I was right. The Snickers Site is conspicuously sans Rockin' Nut Road. (Maybe they know something you don't!) But we will more than make up for it. Buckle up kids, it's going to be a bumpy, Rockin' Nut Road.B-Com Says:
I have to ask myself a question each time I pick up a "limited edition" item based off a staple classic of the genre. I'm 36 years old, and Snickers has been essentially unchanged for as long as I can remember. It is a perennial favorite. It's pedigree is not to be taken lightly. I've found in similar circumstances in the past that a company can make an irreplacable classic (like the Snickers bar,) and yet are curiously incapable of "improving upon" the original, no matter how hard they try. Examples:
- Snickers Peanut Butter and Dark Snickers. (When I tried Dark Snickers, I couldn't chew the thing. Not sure what's up with that, but I don't see people whipping out a Dark Snickers and chowing down as they're walking through the office, so I have to assume others feel as I do.)
- Reese's Peanut Butter Cup with the chocolate cookie. Remember those? You're not alone.
- How about Crystal Pepsi? The product's multi-million dollar advertising blitz was followed by a six-month flame out. I can still get my hands on some (thank you eBay) but do I want to? No.
- And perhaps the biggest atrocity in this category: The New Knight Rider. What NBC exec green-lighted this fiasco? Hello? Hasselhoff and the souped up Trans Am were cheesy the first go around. It became a cult classic because it was bad!! You really think the concept deserved a rehash?















